Aura

Paid Search Manager

Job Locations US | US-VA-Herndon | US-MA-Burlington
ID
2020-1317
Company Name
Aura - Remote
Category
Marketing

Overview

Aura Logo-NIGHT

 

Are you an experienced PPC rockstar? Do you live and breathe rapid campaign creation, measurement, and continuous optimization? If so, we want to talk to you!


The Paid Search Manager (SEM) is a crucial role on our team, who will strategize, implement, monitor, and constantly optimize our paid media efforts across paid search networks like Google and Bing.


This position is essential to the day-to-day operations of our digital marketing team and requires an individual with expert-level campaign execution knowledge that works well in an extremely fast paced, constantly changing environment. You will directly contribute to the success of our rapidly growing business.

 

This position can be based out of our Herndon, VA, or Burlington, MA offices or remote across the US. Our offices are currently closed, so the position will be fully remote into at least Q1 2021.

Responsibilities

  • Oversee the campaign strategy, creation, execution, optimization, and monitoring of paid marketing campaigns across Google and Bing Ad
  • Constantly adjust/optimize campaigns to regularly to hit aggressive targets and predefined goals
  • Take direct ownership of daily and monthly PPC metrics, always looking to squeeze more performance out of our budget
  • Manage relationships with key vendors and agencies
  • Work with the marketing team to help bring new areas of opportunity to life through new pages, products, and promotions to deliver better ROI
  • Utilize analytics tools to run reports and aid in the development of performance insights
  • Stay up to date on the last trends, betas, and areas of opportunity to help push our brands to new heights

Qualifications

  • Required: 2+ years managing PPC campaigns spending $100k+ per month
  • You are a strategic thinking and problem solver
  • Strong project management skills
  • Experience partnering with cross functional departments to achieve goals
  • Ability to multitask between different accounts, campaigns, and objectives on a daily basis. Agency experience is helpful, though not required
  • Advanced experience of paid-search interfaces including Google Ads, Bing Ads
  • Advanced analytics / reporting experience
  • Excellent writing and communication skills - ability to work with a remote team is paramount
  • Bachelor’s Degree
  • Experience in SAAS business models and metrics (CAC, LTV, churn, etc.), in a Direct to Consumer industry is helpful

 

 

Aura helps customers monitor, manage, and protect against the risks associated with their identities and personal information in a digital world. With adaptive technology, a seasoned team, and a first-of-its-kind product suite, Aura enables customers to manage disparate cybersecurity needs with ease. Backed by premier investors, WndrCo and General Catalyst, Aura's category-defining business is a holistic personal digital security platform that unites best-in-class privacy, identity, and security products.


Trusted by more than 2 million customers, Aura has a team of more than 450 people worldwide and revenues over $200 million. Most importantly, this trajectory continues to show momentum and is supported by strong organic growth in addition to strategic customer acquisition. Aura’s leadership team has seen similar success before, having grown a start-up to a valuation of over $3 billion prior to exit. With a clear vision, strong alignment, and strategic M&A execution, Aura has assembled a stellar team and built a unique culture with incredible employees. Join us for the ride!

 

Aura and its subsidiaries participate in E-Verify.

 

EOE M/F/D/V

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